Know what your content
is really worth.
Social Vipers estimates what your YouTube, Instagram, TikTok and Facebook content could earn — instantly, based on content type, niche, region watched and the currency you get paid in.
Estimate your revenue
Pick a platform, tell us how the content was watched, and get an instant estimate converted into your currency.
YouTube revenue calculator
Currency converted using live exchange rates where available.
This is an estimate for informational purposes only — real payouts depend on advertiser demand, watch time, audience demographics, seasonality and platform policy. See our methodology.
Instagram revenue calculator
Currency converted using live exchange rates where available.
Instagram monetisation varies by bonus programmes and brand deals; this estimate reflects a typical Reels-bonus-equivalent rate. See our methodology.
TikTok revenue calculator
Currency converted using live exchange rates where available.
TikTok's Creator Rewards Program pays notably less per view than YouTube; live gifting can add significantly more. See our methodology.
Facebook revenue calculator
Currency converted using live exchange rates where available.
Facebook in-stream ad revenue varies with watch time and advertiser demand in the viewer's region. See our methodology.
Four factors decide the estimate
Every calculation multiplies a platform's baseline rate by four adjustments, then converts the result into your chosen currency.
Format
Long-form video, Shorts, Reels, Stories and Live each monetise differently — Shorts and Reels typically pay far less per view than long-form video.
Where it's watched
Advertiser demand differs sharply by country. Views from North America, the UK and Australia carry higher rates than views from lower-CPM markets.
Topic
Finance, technology and business content commands premium advertising rates; general entertainment and vlog content sits closer to baseline.
Payout
The USD estimate is converted into your selected currency using live exchange rates, so the number reflects what you'd actually be paid.
Advertise on Social Vipers
Reach creators actively researching their earnings across YouTube, Instagram, TikTok and Facebook. Get in touch for rates and placements.
Questions creators ask us
Is the Social Vipers calculator official or affiliated with YouTube, Instagram, TikTok or Facebook?
No. Social Vipers is an independent estimation tool. We are not affiliated with, endorsed by, or partnered with YouTube, Google, Meta (Instagram/Facebook) or TikTok. All trademarks belong to their respective owners.
How accurate are the estimates?
They are directional estimates built from broad, publicly-discussed industry rate ranges, not a guarantee of income. Actual payouts depend on the platform's own algorithms, advertiser budgets, audience demographics, ad-block usage, seasonality and account-specific factors.
Why does TikTok pay less than YouTube in the calculator?
TikTok's Creator Rewards Program is widely reported to pay a lower rate per view than YouTube's long-form ad revenue share. Live gifting on TikTok can add substantially more than the base video estimate.
Do you store the numbers I enter?
No. Calculations run entirely in your browser. We don't collect or store the figures you type into the calculator. See our privacy notes.
Can I advertise my brand or tool on Social Vipers?
Yes — email sales@microcity.co.uk with your requirements and we'll get back to you with placements and rates.